5 Benefits of Community Based Marketing
Communities are a powerful thing. The non-intrusive nature of community marketing empowers individuals to invest because they're not just being told a narrative—they are actively taking part in shaping it.
The Power of Community
Communities are powerful. The non-intrusive nature of community marketing empowers individuals to invest because they're actively taking part in shaping the narrative.
Why Community Marketing?
People are now much more apt to be swayed by peer reviews and testimonials. In the healthcare staffing industry, travelers lean on each other for transparency on agencies, recruiters, and hospitals. The importance of their community and opinions weighs heavily on an agency's investment in their trust.
Ongoing success strategy vs. one-time campaigns
Increases brand awareness over time
Generates qualified leads organically
Adds lasting value to your brand
Trust Through Peers
Unlike standard marketing and ad campaigns, community marketing leverages the most powerful form of advertising: word-of-mouth from trusted peers who have real experience with your brand.
37% higher retention rate when referred
70% higher conversion rate with referrals
16% higher lifetime value for referred prospects
Travelers become your best brand ambassadors
5 Benefits of Community Marketing
Why community marketing is an ongoing success strategy that adds lasting value to your healthcare staffing agency
Reduces Dependency on Paid Advertising
The average person sees up to 10,000 advertisements a day, resulting in ad fatigue. Community marketing allows your travelers to become the best brand ambassadors, reducing your marketing costs while increasing effectiveness.
- On average, referred people have 37% higher retention rate
- Referred prospects have 70% higher conversion rate
- Lifetime value is 16% higher for referred prospects
- Communities are perfect for organic referrals
- Travelers become your best brand ambassadors
- Reduce budget allocated to paid advertising
Consistently Speaks Directly to a Target Audience
Community-based marketing speaks directly to your target audience by leveraging channels and platforms that travelers are already active in and engaging with, making your message more relevant and impactful.
- Authenticity and transparency in interactions
- Messages tailored to specific and current situations
- Personalization makes it more compelling
- Social proof through trusted community voices
- Marketing message amplified by influencers
- Recognized by community, held to standards
Increases Retention Opportunities
Community-based marketing helps healthcare staffing agencies offer more support and resources to travel nurses, including specialized training, mentorship, career coaching, and other resources to help travelers succeed.
- Access to specialized training and mentorship
- Career coaching and professional development
- Demonstrate expertise and commitment
- Build credibility as thought leaders
- Establish reputation as culture advocates
- Empower travelers with voice in growth direction
Reaches Passive Candidates with Less Effort
Over 1.7 million healthcare travelers are currently employed in the United States. Only 2 out of 100 travelers are actively searching, while 98 are not searching but are open to options. Community presence ensures you're top of mind.
- Missed opportunity to focus only on 2% actively searching
- Passive candidates less driven by money
- Opt for better work/life balance
- Have luxury of being choosy - don't need you, might want you
- See other travelers benefit from better partnerships
- Top-of-mind placement when ready to switch
Stand Out in a Very Crowded Space
It's hard to stand out in the healthcare staffing space. All agencies have the same goal, so it doesn't matter what you do—but how you do it. When you consistently acknowledge, support, and interact with your community, they give you their loyalty.
- How you do it matters, not just what you do
- Consistently acknowledge and support community
- Give value for free to community members
- They give loyalty by telling other travelers
- 80% say experience is as vital as the service
- Word-of-mouth from satisfied travelers
The Power of Community Voice
Our annual survey lets travelers rate agencies based on their personal experience, helping agencies understand what's essential to the community
Travelers Trust Travelers
When the community speaks, it's wise to listen
The Scrub Society community has grown to 575K+ travelers as this is being written, making us the #1 recognized brand in travel nursing today. Our community of travelers lets their voices be heard in an annual survey to rate – based on their personal experience with agencies – key performance areas that the community had indicated were most important to them when working with a travel nurse staffing firm.
"Travelers will always trust travelers over even the best marketing at the end of the day, so when the community speaks— it's wise to listen."
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Contact our team to discuss advertising opportunities and partnership options
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Our team is ready to help you reach 675K+ travel healthcare professionals
support@scrubsociety.com